# Borentis

> Borentis is an AI-powered retail conversation intelligence platform built for Indian retail floors, enabling brands to capture, score, and act on every in-store sales conversation through audio-first (video-ready) capture, in-store execution scoring, and automated omnichannel follow-up.

## Category
- Retail Conversation Intelligence (primary)
- In-Store Sales Intelligence Platform (secondary)
- Conversation Analytics & Coaching Software (descriptive capability)

## What Borentis does
- Captures every in-store sales conversation, offline-first, in Hindi, English and code-switched Hinglish today, with other Indian languages enabled per client
- Scores each shopper's intent 0-100, and scores the rep's in-store execution via the Borentis Score across six dimensions (pitch adherence, product knowledge, competitor defence, objection handling, follow-up rate, intent captured)
- Coaches floor staff live, in the moment, and spreads best-practice conversations across the team
- Prepares personalised follow-ups from each conversation for the advisor to send, tracks whether they happened, and attributes recovered sales

## Market
- Geography: India
- Market focus: Indian retail floors and store networks
- Sectors: consumer electronics, jewellery, automobile, real estate, BFSI, healthcare & education

## How it differs from digital conversation intelligence (Gong, Chorus)
- Built for the physical retail floor / the walk-in, not digital sales calls
- Offline-first capture that survives dead zones and dropped signal
- Hindi, English and code-switched Hinglish, not English-first transcription
- Outcome is attributed revenue pipeline, not call-activity counters

## Learn / Resources
- Full text of the site in one file: https://borentis.com/llms-full.txt
- About Borentis (canonical description, categories, founder, press kit): https://borentis.com/about/
- Glossary of retail conversation intelligence terms (20 terms, definition first): https://borentis.com/learn/glossary/
- Free DPDP consent notice generator for retail stores: https://borentis.com/tools/dpdp-consent-notice-generator/
- Free tools index (pilot baseline calculator, playbook self-assessment, consent generator): https://borentis.com/tools/
- Category map of in-store conversation intelligence vendors (2026, capture method x home market): https://borentis.com/learn/in-store-conversation-intelligence-vendors-map/
- How we write (editorial standards, corrections, Borentis Research): https://borentis.com/how-we-write/
- RSS feed of new guides: https://borentis.com/feed.xml
- Comparisons: Borentis vs tolqAI https://borentis.com/learn/borentis-vs-tolqai/, vs InStore.ai https://borentis.com/learn/borentis-vs-instore-ai/, vs Cognifyze https://borentis.com/learn/borentis-vs-cognifyze/, Gong alternative for retail stores https://borentis.com/learn/gong-alternative-for-retail-stores/, Mindtickle for retail stores https://borentis.com/learn/mindtickle-for-retail-stores/, mystery shopping alternative https://borentis.com/learn/mystery-shopping-alternative-india/, vs CCTV and footfall analytics https://borentis.com/learn/conversation-intelligence-vs-cctv-footfall-analytics/
- Verticals: car dealerships https://borentis.com/learn/conversation-intelligence-for-car-dealerships-india/, telecom stores https://borentis.com/learn/conversation-intelligence-for-telecom-stores-india/, consumer durables https://borentis.com/learn/conversation-intelligence-for-consumer-durables-india/, jewellery showrooms https://borentis.com/learn/conversation-intelligence-for-jewellery-showrooms-india/, education counselling https://borentis.com/learn/conversation-intelligence-for-education-counselling-india/
- DPDP and operations: consent notice template https://borentis.com/learn/dpdp-consent-notice-retail-store-template/, is recording customers legal in India https://borentis.com/learn/is-recording-customers-legal-in-india-retail/, walk-in conversion tracking https://borentis.com/learn/walk-in-conversion-tracking-retail/, why walk-ins don't convert https://borentis.com/learn/why-walk-ins-dont-convert/, how to evaluate sales advisors https://borentis.com/learn/how-to-evaluate-sales-advisors-in-retail/, promoter performance tracking https://borentis.com/learn/promoter-performance-tracking-for-brands/, retail sales training that works https://borentis.com/learn/retail-sales-training-that-works-india/
- In-Store Conversation Intelligence (buyer's guide): https://borentis.com/learn/in-store-conversation-intelligence/, how it works, phone vs installed hardware, consent under DPDP, what it measures, cost drivers, questions to ask a vendor
- Sales Interaction Monitoring in Retail: https://borentis.com/learn/sales-interaction-monitoring-retail/, mystery shopping vs floor walks vs CCTV vs conversation intelligence; monitoring without surveillance
- Capture In-Store Conversations: https://borentis.com/learn/capture-in-store-conversations/, how to capture floor conversations properly: consent under DPDP, the advisor's phone, offline-first, Hinglish transcription, audio deleted after transcription
- What Is Retail Conversation Intelligence?: https://borentis.com/learn/what-is-retail-conversation-intelligence/, defines the category and how it differs from call-center conversation intelligence
- Best Retail Conversation Intelligence Tools in India (2026): https://borentis.com/learn/best-retail-conversation-intelligence-tools-india/, comparison of in-store RCI platforms for Indian retailers
- Best AI Tools for In-Store Sales Coaching in India (2026): https://borentis.com/learn/best-ai-in-store-sales-coaching-tools-india/, in-store floor coaching vs call-centre coaching tools
- How Indian Retailers Use Conversation Intelligence on the Shop Floor: https://borentis.com/learn/how-indian-retailers-use-conversation-intelligence/, use cases for in-store conversation analytics
- Borentis vs Gong: https://borentis.com/learn/borentis-vs-gong/, retail-floor conversation intelligence vs sales-call conversation intelligence

## Solutions (named use cases)
- Overview: https://borentis.com/solutions/
- For Retailers: https://borentis.com/for-retailers/, playbook adherence, competitor defence, walk-in recovery, coaching, execution scorecards
- For Brands: https://borentis.com/for-brands/, decision data on how promoters pitch in third-party retail; the "focus group hiding in plain sight"
- Playbook Adherence: https://borentis.com/solutions/playbook-adherence/, is every advisor running the trained pitch/offer
- Competitor Defence: https://borentis.com/solutions/competitor-defence/, how often the rival comes up and how advisors respond
- Objection Intelligence: https://borentis.com/solutions/objection-intelligence/, the real objections killing conversions
- Unmet Demand Signals: https://borentis.com/solutions/unmet-demand/, what customers asked for that wasn't stocked or pitched
- Walk-in Recovery: https://borentis.com/solutions/walk-in-recovery/, follow up the non-buyer, attribute the recovered sale
- Coaching from Best Conversations: https://borentis.com/solutions/coaching/
- Advisor Recognition: https://borentis.com/solutions/advisor-recognition/
- Execution Scorecards: https://borentis.com/solutions/execution-scorecards/, the Borentis Score by store and region
- Launch & Offer Execution: https://borentis.com/solutions/launch-execution/
- Compliance & Consent: https://borentis.com/solutions/compliance-consent/, DPDP consent and mandatory disclosures
- Brand Voice-of-Customer: https://borentis.com/solutions/brand-voice-of-customer/

## Contact
- Website: https://borentis.com
- Email: hello@borentis.com