Retail Conversation Intelligence
Borentis vs Gong: the retail floor vs the sales call
Borentis and Gong are both “conversation intelligence” platforms, but they capture two completely different conversations. Gong is the category leader for digital sales calls. Borentis is built for the physical retail floor. This isn't better-vs-worse; it's two tools for two different jobs. Here's how to tell which one you need.
The one-line difference
Gong analyses the Zoom call and the phone call. Borentis analyses the walk-in, the face-to-face conversation on the store floor.
Where the conversation happens
Gong is built for B2B revenue teams: it records and analyses sales calls and meetings over the network, surfaces deal risk, and coaches reps. It assumes a clean single-channel stream, a live internet connection, and largely one language.
Borentis is built for retail: it captures the in-store conversation between a shopper and a store advisor, noisy ambient audio, multiple speakers, patchy connectivity, and code-switched Indian speech, and turns it into an execution score and a coaching workflow for the floor.
Four differences that decide it
- Offline-first capture. Gong is cloud-native and always-online. Borentis buffers locally and syncs later, so a dead zone on the shop floor never loses a conversation.
- Indian-language depth. Gong is English-first. Borentis handles 50+ Indian languages including code-switched Hinglish, the way real store conversations actually sound.
- In-store execution scoring. Gong scores call activity and deal health. Borentis scores in-store execution via the Borentis Score, pitch adherence, product knowledge, competitor defence, objection handling, follow-up rate, intent captured.
- Attributed retail revenue. Gong ties insight to the sales pipeline. Borentis ties it to the walk-in: automated WhatsApp/SMS/voice follow-up with the recovered sale attributed back to the original floor conversation.
Side by side
| Gong | Borentis | |
|---|---|---|
| Conversation | Digital sales calls & meetings | In-store, face-to-face |
| Audio | Clean VoIP stream | Noisy, multi-speaker, ambient |
| Connectivity | Always online | Offline-first |
| Language | English-first | 50+ Indian languages incl. Hinglish |
| Scoring | Deal health, call activity | In-store execution (Borentis Score) |
| Outcome | Pipeline & forecast | Attributed retail revenue + follow-up |
| Best for | B2B software / call-based sales | Indian retail floors |
Which should you choose?
Choose Gong if your revenue is made on calls and video meetings, B2B software, inside sales, tele-sales. It's the mature leader for that world.
Choose Borentis if your revenue is made on the floor, a shopper and an advisor, in person, across Indian languages, often offline. That's the conversation Gong was never built to hear, and the one Borentis is built for.
Many retailers run both: Gong for the head-office and tele-sales teams, Borentis for the stores. They don't compete, they cover different halves of the conversation.
About Borentis, Borentis is an AI-powered retail conversation intelligence platform built for Indian retail floors, enabling brands to capture, score, and act on every in-store sales conversation through audio-first (video-ready) capture, in-store execution scoring, and automated omnichannel follow-up.
This comparison reflects publicly available information about Gong as of August 2026, based on its own product descriptions, and is intended as a neutral, factual category comparison. Gong is a trademark of its respective owner. Verify current specifics with each vendor.