Retail Conversation Intelligence

The Agentic Operating System for Customer Interactions

Borentis brings every customer conversation into one intelligence layer: understanding what happened, what it means, and what should happen next to improve sales, customer experience, and employee performance.

Key capabilities

One platform. Every floor conversation, finally solved.

From the first hello to the follow-up, Borentis captures, scores and acts on every in-store conversation, one platform where a contact centre would need five, built for the floor rather than the phone.

In-store conversation capture

Capture

Every counter conversation, recorded and transcribed in real time.

In-store conversation capture

Capture

Every counter conversation, recorded and transcribed in real time.

Quality scoring at the counter

The Borentis Score

Consultation quality scored against your rubric, every location, every day.

Quality scoring at the counter

The Borentis Score

Consultation quality scored against your rubric, every location, every day.

Camera-data integration

Vision

Conversation data synced with your existing CCTV footage.

Camera-data integration

Vision

Conversation data synced with your existing CCTV footage.

Upsell & cross-sell detection

Revenue recovery

The upsell that was there and missed, surfaced and coached.

Upsell & cross-sell detection

Revenue recovery

The upsell that was there and missed, surfaced and coached.

Dissatisfaction signals

Experience

Frustration caught before it becomes a complaint or a lost sale.

Dissatisfaction signals

Experience

Frustration caught before it becomes a complaint or a lost sale.

Process & compliance monitoring

Compliance

Script deviations and missing disclosures, flagged at the counter.

Process & compliance monitoring

Compliance

Script deviations and missing disclosures, flagged at the counter.

Floor voice-of-customer

Insight

Sentiment and topic trends that survey programmes never reach.

Floor voice-of-customer

Insight

Sentiment and topic trends that survey programmes never reach.

Target outcomes

What changes on the floor.

100% coverage

Every in-store interaction scored, replacing the infrequent mystery-shopper visit with the whole floor.

Consistent quality standards

The same standard enforced across every location, not just the branches head office happens to visit.

Evidence-based coaching

Coaching grounded in real customer interactions and real workloads, not anecdotes and a monthly report.

The platform

Borentis turns every in-store conversation into intent, coaching, and revenue, automatically, in 50+ Indian languages, online or off.

The agentic loop

Sense → Decide → Act → Learn. On repeat, on every floor.

01Sense

Capture every signal

Audio (and video-ready) AI, field staff, online browse, CRM history and marketplace data, all unified into one Persona profile per shopper.

02Decide

Score the intent

Persona scores each shopper 0-100 per session. The agents prioritise who to reach, on which channel, and exactly when.

03Act

Execute autonomously

WhatsApp, SMS, email and voice, triggered by real in-store intent, not static segments. Your team approves the edge cases.

04Learn

Self-optimise

The model auto-selects the winning variants across channels, with a weekly briefing to the CMO. Zero guesswork.

Three agents, one OS

Every layer of intelligence, coordinated.

Each agent specialises. Together they close the full offline-to-online loop, from the moment a shopper walks in, all the way to attributed revenue, one coordinated system rather than five point tools bolted together.

The Borentis Score

One number for how well your floor actually sells.

A single 0-100 execution score, composited from six dimensions of every real conversation, drillable from network to region to store to individual advisor.

0
/ 100 · NETWORK
TARGET 80 · +4 vs last month
Pitch adherence82
Product knowledge76
Competitor defense58
Objection handling61
Follow-up rate79
Intent captured88

Fully configurable. Every dimension, weight and target you see here is customisable, score what matters to your category, your store format, and your playbook. Add your own dimensions; set the bar per region. The Score bends to your business, not the other way round.

Built for your floor

One platform. A capture playbook for every industry.

The in-store conversation looks different in a jewellery store and a car showroom, so the signals Borentis captures, and how it coaches, adapt to each. Pick your vertical.

Consumer electronics

Capture the demo, not just the deal

Store heads and finance desks only log near-purchase cases, and field promoters capture partial demo context. The comparison, the demo reaction, the financing hesitation, all lost before it reaches a “hot lead” filter.

With BorentisPassively capture every walk-in, comparison, demo and financing signal, before any filter throws it away, and follow up on real interest, not just closure-ready deals.
Technical integration

Fits the floor you already run.

Audio capture

High-fidelity capture at the point of sale, mobile or fixed directional microphones, synchronised with on-site CCTV via real-time streams, and offline-first so a dropped signal never costs a conversation.

Multilingual neural backbone

Language-aware transcription across Hinglish and 50+ Indian languages and dialects, with sentiment and emotion signals, engine-agnostic and routable to your approved provider.

Enterprise connectivity

Fits your stack: legacy telephony, CRM and BI / analytics platforms via REST APIs, with role-scoped access and DPDP-aware data routing.

The moat

Depth, data, and daily dependency, why this compounds.

Point tools own a single layer. Borentis is the only full-funnel floor-intelligence layer. Premium brands pay five vendors today and still can't answer what happened in-store.

01

Multi-modal capture

Audio-first, video-ready fusion, a depth no point tool matches, trained across 50+ Indian languages and 100K+ minutes of real store conversation every month.

02

Coaching at the point of decision

A live nudge in the exact moment the sale is decided. Every interaction feeds the model, a data flywheel that compounds with every store, every day.

03

Full-funnel, not digital-only

Pre-visit → in-store → post-visit nurture → attribution, in one platform. The martech incumbents are built for digital-first; the in-store signal stays invisible to them, always.

04

Agentic optimisation

Agents autonomously build, test and optimise across the offline-to-online journey. Reinforcement learning closes the gap static campaigns leave on the table.

The technology

Built for the floor, not the phone.

Conversation intelligence was built for the call centre. Borentis extends it to the place the sale is actually won, the shop floor, with capture that survives dead zones, transcription tuned for Hinglish and 50+ Indian languages, and scoring that traces every judgement back to the exact moment it happened.

CaptureUnderstandScoreActSee
Inside the technology →
What's inside

Built for the reality of the Indian retail floor.

Offline-first capture

Records through dead zones and dropped signal. No conversation is ever lost.

Hinglish + 50 languages

Accurate transcription and scoring across code-switched, real-world Indian speech.

Fully configurable

Score dimensions, weights, targets, nudges and follow-up rules, all tuned to your brand.

Conversation Intelligence

Every talk scored on greeting, needs discovery, objection handling, empathy and next step.

Role-scoped dashboards

From CMO to regional to store manager, everyone sees exactly their patch, nothing else.

Closed-loop attribution

Every autonomous follow-up traced back to the conversation and the revenue it produced.

In their words
For the first time, we can see what's actually happening on the floor, where intent drops, when to coach, and which conversations to follow up. Decisions run on real dialogue instead of assumptions.
, Head of Retail Operations, A leading jewellery brand
FAQs

The questions procurement always asks.

Is Borentis another Gong or Chorus.ai for stores?

No. Those tools are built for digital sales calls, English-first, always-on, counting activity. Borentis is built for the physical floor: offline-first capture, 50+ Indian languages including code-switched Hinglish, and scoring tied to in-store execution and attributed revenue, not call volume.

Does it work in dead zones and on dropped signals?

Yes. Capture is offline-first, the Saarthi app records locally through dead zones and dropped signal, then syncs automatically the moment connectivity returns. No conversation is ever lost.

How do you handle Indian languages, including code-switched Hinglish?

Transcription and scoring run across 50+ Indian languages and the real, code-switched way people speak on the floor, Hindi and English in the same sentence, rather than English-first models retrofitted for India.

Can we configure scoring per vertical?

Every score dimension, weight, target, talking point and objection is configurable to your category and your playbook, electronics, jewellery, auto, real estate, BFSI and more. The Borentis Score reflects how you sell, not a generic template.

How is follow-up attributed back to revenue?

Cadence routes each high-intent walk-in into automatic WhatsApp, SMS and voice follow-up, and every touch is traced back to the conversation that triggered it and the pipeline it produced, a closed loop from floor signal to attributed revenue.

Book a demo

Walk us through one of your floors. We'll show you the Borentis Score, for free.

Book a 30-minute floor walk-through. We come back with a Borentis Score for a sample of your own captures, scored on your own playbooks, in your own language, before any procurement conversation starts.

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