Category term

What is Unmet demand signal?

An unmet demand signal is a customer request for a product, variant, feature or finance option that the store could not fulfil, captured from the conversation and aggregated as a demand list beside sell-through.

Sell-through records what sold. It is silent about the variant that was asked for forty times and stocked twice, because a request for an absent item leaves no trace in a billing system. The signal gives range decisions the other half of the evidence.

Related terms

• Objection intelligence: Objection intelligence is the aggregation of the reasons customers give for not buying, in their own words, across every conversation, ranked by frequency and by how often each reason ends the conversation.
• Brand voice-of-customer: Brand voice-of-customer is what shoppers say about a brand at the shelf of a store the brand does not own: how promoters pitch it, what shoppers ask and object to, and which rival is named against it, captured from consented conversations by the brand's own promoters.

Where Borentis applies this

• Unmet Demand Signals: Demand for what you did not have.