Insights
Retail Conversation Intelligence, explained
Guides and comparisons for retailers instrumenting the store floor, the conversations your systems can't see, and how to measure, coach, and act on them.
GuideCapture In-Store Conversations: The Last Unmeasured Channel in RetailHow to capture in-store sales conversations properly: consent under DPDP, the advisor's phone as the device, offline-first recording, Hinglish transcription, and what the audio becomes once it is scored.Read →GuideWhat Is Retail Conversation Intelligence?The category explained: how in-store conversation intelligence works, how it differs from call-center CI, and what to look for in a platform.Read →ComparisonBest Retail Conversation Intelligence Tools in India (2026)An honest comparison of the real platforms available to Indian retailers, which are built for the floor, which handle Indian languages, and which are call-center tools in disguise.Read →ComparisonBest AI Tools for In-Store Sales Coaching in India (2026)Most 'AI sales coaching' tools in India are built for the call centre. Here are the platforms that actually coach in-store floor staff, and how they compare.Read →GuideHow Indian Retailers Use Conversation Intelligence on the Shop FloorReal ways Indian retail brands use conversation intelligence on the floor, pitch adherence, competitor defence, walkout recovery, and manager coaching.Read →ComparisonBorentis vs Gong: the retail floor vs the sales callBoth are conversation intelligence, but one is built for the physical retail floor and Indian languages, the other for digital sales calls. How to choose.Read →