Comparison
Borentis vs tolqAI: In-Person Conversation Intelligence Compared
Borentis and tolqAI both analyse in-person sales conversations and score them against a sales playbook so managers can coach without listening to every recording. They differ on how the audio is captured, which languages and markets they are built for, and how consent is designed. This page sets the two side by side from their own public material.
What tolqAI is
tolqAI analyses in-person sales conversations and turns them into manager dashboards: a conversation score, completion rate by stage (establishing contact, needs identification, presentation, objection handling, closing) and coaching insights, with location and employee comparison. Audio comes from lightweight wearable microphones or existing audio sources; the DJI Mic Mini is named as compatible. It supports English and Arabic including Gulf dialects and Arabic-English code-switching, and lists retail, luxury, automotive, hospitality, healthcare, beauty, jewellery and furniture as target industries. Personal data is removed from transcripts before analysis, retention is configurable and access is role-based.
What Borentis is
Borentis is the Agentic Operating System for Customer Interactions, built for Indian retail floors. The advisor records a consented conversation on their own phone with one tap; the conversation is scored against the retailer's playbook with every score linked to the transcript lines behind it; a lead is created the moment a number is shared; objections, competitors and unmet demand roll up as market signal; and coaching comes from the floor's own best conversations. Languages are Hindi, English and Hinglish, with other Indian languages enabled per client. Consent is taken before capture on the customer's own phone or by spoken code, and audio is deleted after transcription.
Side by side
| Borentis | tolqAI | |
|---|---|---|
| Capture | Advisor's phone, one tap, offline-first | Wearable microphones or existing audio sources |
| Hardware to buy | None | Microphones per advisor |
| Consent | Per conversation, before capture, evidenced (QR, WhatsApp, spoken code) | Privacy-first design; personal data removed from transcripts; consent mechanism not detailed publicly |
| Languages | Hindi, English, Hinglish; regional languages per client | English, Arabic incl. Gulf dialects and code-switching |
| Home market | India | Gulf and Middle East |
| Scoring | Retailer's own playbook per vertical; evidence trail on every score | Five-stage playbook with completion rates |
| Beyond scoring | Leads created from the conversation, follow-up briefs, objection and competitor intelligence, unmet demand, brand voice-of-customer | Coaching insights, location and employee comparison |
| Audio retention | Deleted after transcription; transcript retention set by the retailer | Configurable |
Where tolqAI is the better fit
- Arabic-speaking floors. Gulf dialect support with English mixing is a real strength and Borentis does not offer it.
- Teams that prefer a fixed microphone setup and do not want adoption to depend on the advisor tapping record.
- Hospitality and healthcare settings where a conversation does not end in a lead.
Where Borentis is the better fit
- Indian floors, in Hindi, Hinglish and regional languages, with consent designed for India's DPDP Act.
- Retailers who want the conversation to become a lead and a follow-up, not only a score.
- Brands selling through multi-brand retail, where the promoter's phone is the only capture option in a store the brand does not own.
- Buyers who want to see the transcript lines behind every number before they trust it.
How to decide
Ask both vendors for the same thing: a noisy recording from your own floor, in your own language, scored against your own playbook, with the evidence shown. The one that does that in your language, on your consent terms, with no hardware to install, is the one to pilot.
Frequently asked questions
Is tolqAI available in India?
tolqAI's public material describes English and Arabic support and Gulf-region industries. It does not list Indian languages. Check with them directly for India deployments.
Does Borentis need microphones like tolqAI?
No. The advisor's own phone is the device. Nothing is installed in the store.
Can either product work for a brand in a store it does not own?
Borentis is built for that case through the promoter's phone. tolqAI's wearable approach could apply to a promoter, but its public material addresses store operators rather than brands.
Related reading
- Best retail conversation intelligence tools in India
- In-store conversation intelligence: a buyer's guide
Where Borentis applies this
- Playbook Adherence: Your playbook, finally observed.
- Competitor Defence: Hear the rival the moment your customer names them.
- Walk-in Recovery: The customer who left is still yours.
Borentis is the Agentic Operating System for Customer Interactions, built for Indian retail floors: consented one-tap capture on the advisor's phone, every conversation scored against your playbook with the evidence behind every number, leads created when a number is heard, and coaching from your own best conversations.