Amply Alternative in India: Store Operations for Exclusive Brand Outlets

What Amply is, from its own pages

Amply's product pages describe a no-code SOP builder that turns a written procedure into a checklist, action tickets raised from failed items, multi-level approvals, broadcast to stores, an ops manual, a document wallet with expiry reminders for licences and agreements, image AI for visual merchandising, and an AI daily email that summarises the day for managers. Pricing is public and per store: a free starter for up to two stores, a per-store monthly plan for growing chains, and a custom enterprise tier that, as its site describes, includes image AI and dashboards.

Its industry pages cover retail, restaurants and hospitality. The public pricing is the thing to respect most: a chain can read the number, sign up, and be running SOPs in a week without a sales call, which is rare among Indian store operations vendors and is why Amply appears on most shortlists.

Who should stay with Amply

• A chain of one or two stores: the free starter covers it, and nothing in this guide is worth paying for at that size.
• A restaurant or cafe chain: opening, closing, hygiene and kitchen SOPs are what the SOP builder was shaped for, as its site describes it.
• A hotel or hospitality group with housekeeping and front-office procedures across properties.
• A retailer that wants to read a price, sign up and start today, with no walkthrough and no procurement cycle.
• Any chain that does not need to read selling next to operations and is happy on Amply. A tool the stores already use beats a tool with a longer feature list.

Where an exclusive brand outlet differs

An EBO is a store the brand owns or franchises to its own standard, with one brand's product, one display standard and one docket per fortnight. That narrowness is what a general SOP tool does not assume, and it changes what the image AI is trained on, what the checklist starts from, and what the daily email should say.

Reading per-store pricing honestly

1. Count every store that will run the app, including franchisee and dealer-run outlets, not only company-owned ones. Per-store pricing is only cheap if the count is right.
2. Check which modules sit in which tier. Image AI and dashboards are often enterprise-tier items, as Amply's own pages describe for its plans, and a starter price without them is not the price you will pay.
3. Ask whether users per store are unlimited. An EBO has a store manager, two to six advisors and a visiting area manager, and per-user pricing multiplies fast.
4. Ask whether image AI verdicts are capped per store per month. A fortnightly docket with eight zones and redo photos is well over a hundred verdicts a month per store.
5. Ask for the year two price and the exit terms in writing, including export of audit history as PDF and CSV.
6. Ask who turns your SOPs and dockets into checklists during onboarding, and whether that is priced separately.
7. Divide the all-in annual figure by stores and months, and compare it with one hour of an area manager's time per store per week, which is what a working audit loop typically saves. At Indian area manager salaries that hour is worth more than most per-store plans; the comparison is the point, not the exact rupee figure.

The EBO day, and what the tool has to carry

An exclusive brand outlet's day is a fixed sequence: opening checklist with facade and window photos before the shutter is fully up, the docket check if a new one landed, walk-ins through the morning, the daily sales report at close, the closing checklist with the billing counter and stock room door. The store manager runs it, the area manager reads it for eight to fifteen stores, and the franchisee or dealer principal wants to see it without being in the app all day. The lines on the floor are the checklist in Hinglish: "Window docket update ho gaya?" "Aaj ka DSR daal diya?" "Mannequin teen pe belt nahi hai."

The tool has to carry all of that offline, because EBOs in malls and basements lose data for hours, and in the language the store speaks. The full item list is at /learn/exclusive-brand-outlet-operations-checklist/ and the numbers an area manager should read from it are at /learn/store-operations-kpis-for-brand-outlets/.

The join Amply does not make

Amply's AI daily email tells a manager what was done. It cannot tell them whether the store sold to the playbook, because no operations tool hears the conversation on the floor: the greeting, the need question, the demo, the EMI line, the festive offer, the ask for the number. An EBO that passes every checklist and misses target is the most common case an area manager sees, and it is a coaching problem dressed as an operations problem.

Reading the operations score next to the selling score on one card changes the visit. The area manager walks into the store knowing whether to look at the window or listen to the floor. How the two are measured and joined is at /learn/conversation-intelligence-vs-retail-execution-software/.

Where BorentisOps fits

BorentisOps is the store operations platform inside Borentis, built only for own showrooms and exclusive brand outlets: checklists with a photo and an audit question per item, scored audits and store visit reports, Drishti scoring a store photo against the docket in seconds, tickets with SLA escalation, approvals, broadcast, documents, training, daily store data, dashboards and the 19:30 digest email, offline first, in Hindi, English and Hinglish, priced per store. The operations score sits next to the sales-conversation score from Borentis Floor on one store scorecard. The product page is at /solutions/products/borentisops/ and the comparison with Amply, Wooqer and Pazo row by row is at /learn/borentisops-vs-wooqer-vs-pazo-vs-amply/.

If you buy nothing, the pricing checklist above still applies to any vendor, and the EBO day above is the checklist a store can run on paper tomorrow.