Automobile
Every showroom conversation and test drive scored on your process: need discovery, finance and exchange, competitor and close.
A dealership counts enquiries, test drives, bookings and retail. Between enquiry and booking is a twenty-minute conversation that decides everything, and its only record is the status a consultant types into the DMS afterwards. Conversation intelligence for automobile scores that conversation against the dealership's process, so test drive offer rate, finance explanation and the delivery objection become daily numbers with evidence.
What the floor conversation contains
- Need discovery: who the car is for, current vehicle, daily use, budget and timeline as stated.
- The test drive: offered, taken or deferred, and the reason.
- Finance and exchange: EMI in monthly terms, exchange valuation discussed, scheme eligibility stated correctly.
- The competitor model named, the on-road price quoted elsewhere, and the consultant's answer.
- The close: booking asked for, date set, number taken.
What changes with Borentis
- Test drive offer rate and test-drive-to-booking rate per consultant.
- Delivery timeline and price objections by model and week, in the customer's words.
- Follow-up briefs from the conversation, so the third-day call names the variant and answers the real objection.
- Finance disclosures on the record for every conversation.
On the floor
A dealer group's lost-reason field says price for seventy percent of lost enquiries. The conversations say the delivery timeline has overtaken price on one model for two months. Supply is told in week one instead of at the quarter review, and consultants who answer with a committed date keep customers at twice the rate.
Products that fit this floor
Where Borentis applies this
- Walk-in Recovery: The customer who left is still yours.
- Objection Intelligence: The reason they did not buy, in their own words.
- Competitor Defence: Hear the rival the moment your customer names them.
- Compliance & Consent: Proof of what was said at the counter.
Frequently asked questions
Does it cover the pre-visit call and the follow-up call?
With Borentis Contact, dialer and toll-free calls are assessed on the same playbook and matched to the visit, so the call and the walk-in are one story.
Does it replace the DMS?
No. It creates and enriches enquiries from the conversation and can push them to the DMS; outcomes come back for attribution.
Read next
Bring a recording from your own floor. The fastest way to judge fit is a noisy conversation from one of your stores scored against your own playbook, with the evidence behind every number.