Market & Competitor Intelligence
Hear which rival is winning at your counter, why customers did not buy, and what they asked for that you do not stock.
Customers tell your advisors which competitor they are considering, the price they were quoted, the reason they are hesitating and the variant you do not carry. They say it out loud, every day, and none of it reaches the people who set prices, plan ranges or write the counter-arguments. Market intelligence from the floor is that signal, captured with consent, ranked by frequency, in the customer's words.
Also searched as: competitor intelligence retail store, voice of customer retail, unmet demand retail, customer objections analysis.
The problem today
- Exit surveys reach the few who stop; the customer who left annoyed never answers.
- The CRM lost-reason field is a drop-down filled in after the customer has gone, and 'price' is the default.
- Competitor price tracking shows list prices, not the offer the customer was actually made.
- A new objection climbing in one region is discovered in the quarterly review, months late.
What changes with Borentis
- Competitor mention rate by rival, store and week, with the argument the customer repeated.
- Objections ranked by frequency in the customer's phrasing, split into answered and unanswered.
- Requests for items not carried or not in stock, grouped by product, variant and feature.
- A rising signal seen in week one, not quarter two.
On the floor
A telecom chain sees a rival's family plan named in a growing share of postpaid conversations in one city, two weeks before it appears in any churn report. The argument customers repeat is a single line about data sharing. The counter that works, from two advisors in one store, is trained network-wide within the week.
Products that deliver it
Where Borentis applies this
- Competitor Defence: Hear the rival the moment your customer names them.
- Objection Intelligence: The reason they did not buy, in their own words.
- Unmet Demand Signals: Demand for what you did not have.
Frequently asked questions
Is customer identity attached to these reports?
No. What travels is the objection, the rival, the request. A name and number are attached only when the customer gave them for follow-up, and never in market reports.
Can pricing and supply teams get this directly?
Yes. The signal is by store and week, so a supply team sees the model whose delivery date is costing sales and a pricing team sees which objection is really about price.
How is this different from social listening?
Social listening hears people who post. The counter hears people who are about to buy, including the majority who never post, at the moment they decide.
Read next
- Voice of customer in stores: 8 methods compared
- Which competitors customers mention at your counter
- Why walk-in customers do not buy
- What customers asked for that you did not stock
See it on your own floor. A pilot starts with a handful of stores, your playbook written as steps, and a first scorecard inside the first week of capture.