Launch-day readiness for a new phone, device or vehicle in store.
A new product launch readiness checklist is the list a store or showroom completes so a new phone, device or vehicle launches with a live demo, correct pricing, trained staff and offers ready at the counter. The store manager fills it in the days before launch and on launch morning, taking live photos of the demo and display with GPS and time stamp. The area manager reviews readiness across stores the evening before launch, when there is still time to fix gaps. It covers mobile and electronics stores and car and two-wheeler showrooms, so mark N/A where an item does not apply. Two items are fatal: a demo device without a working security tether, and launch product displayed without MRP or ex-showroom price. A failed item raises a ticket with an owner and a deadline.
Free. No form. The workbook has the same columns as the table below, with the score formula and a fatal-item check in place.
Score = weight of items answered Yes ÷ weight of items not marked N/A, out of 100. Pass mark 90. A failed fatal item caps the score at zero and raises a ticket to the area manager.
| # | Item | Audit question | Answer | Photo | Weight | What good looks like |
|---|---|---|---|---|---|---|
| 1 | Launch stock received | Has launch stock or the allocated vehicles arrived and been checked against the allocation, unit by unit? | Yes / No / N/A | No | 4 | Every unit or chassis number matched to the allocation, damage noted, shortfall reported the same day. |
| 2 | Embargo respected | Is the launch product kept out of sight and off social media until the brand's launch date and time? | Yes / No / N/A | No | 4 | Nothing unboxed, uncovered or posted before the launch time the brand set. |
| 3 | Launch stock secured | Is launch stock held in the strong room, back room or yard under lock, with a count at closing? | Yes / No / N/A | No | 3 | Stock locked away, count logged at closing, keys with the store manager only. |
| 4 | Pre-booking list ready | Is the pre-booking or interest list ready, with a call-back slot planned for each entry on launch day? | Yes / No / N/A | No | 3 | Every pre-booking listed with a slot, owner assigned, contact details kept off the counter. |
| # | Item | Audit question | Answer | Photo | Weight | What good looks like |
|---|---|---|---|---|---|---|
| 5 | Demo unit live | Is the demo unit or display vehicle live, charged or fuelled, and running the brand demo mode? | Yes / No / N/A | Required | 4 | Demo powered, brand demo mode on, charge or fuel full, screen clean. |
| 6 | Security tether fittedFatal | Is every live demo phone or device on a working security tether and alarm? | Yes / No / N/A | Required | 5 | Tether attached and alarm armed, pulled once to test, device cannot leave the counter. |
| 7 | Launch display to docket | Is the launch display, demo table or car plinth dressed as per the launch docket? | Yes / No / N/A | Required | 4 | Display matches the docket photo, props and graphics placed, lighting on the product. |
| 8 | Launch standee | Is the launch standee or hero graphic up at the entrance and in the launch zone? | Yes / No / N/A | Required | 3 | Standee at the entrance and in the zone, current, upright and clear of walkways. |
| 9 | Launch price talkerFatal | Does the launch product carry a price talker with MRP or ex-showroom price and variant details? | Yes / No / N/A | Required | 5 | Talker beside every launch unit, price matches the brand circular, variants listed clearly. |
| 10 | Test-drive vehicle ready | For vehicles, is a test-drive unit registered, insured, fuelled and booked for launch-day slots? | Yes / No / N/A | Optional | 4 | Papers in the car, fuel above half, launch-day slots booked, route agreed. |
| # | Item | Audit question | Answer | Photo | Weight | What good looks like |
|---|---|---|---|---|---|---|
| 11 | Staff demo trained | Has every sales staff member completed the brand's launch training and can demo the top five features? | Yes / No / N/A | No | 4 | Each staff member demos the top five features without notes, in the customer's language. |
| 12 | What is new, explained | Can staff explain what is new against the previous model, using only the brand's approved points? | Yes / No / N/A | No | 3 | Clear comparison with the previous model, no claims beyond the brand's launch kit. |
| 13 | Launch FAQ sheet | Is the launch FAQ sheet with specifications, warranty and delivery timelines at every sales desk? | Yes / No / N/A | No | 2 | Printed or on the tablet at every desk, dated with the latest brand update. |
| 14 | Launch day roster | Is the launch-day roster set, with extra staff for opening hours and one person on pre-booking calls? | Yes / No / N/A | No | 2 | Roster shared, extra staff at peak, one named person on pre-booking calls. |
| # | Item | Audit question | Answer | Photo | Weight | What good looks like |
|---|---|---|---|---|---|---|
| 15 | Exchange offer sheet | Is the exchange offer sheet current, with the valuation method and exchange bonus clearly stated? | Yes / No / N/A | Required | 3 | Current sheet at the exchange counter, bonus and conditions readable, dated this month. |
| 16 | Finance partner kit | Is the finance partner kit at the desk, with EMI tables, document checklist and forms? | Yes / No / N/A | Optional | 3 | EMI tables for the launch price, document list and blank forms ready at each desk. |
| 17 | Launch offer terms | Are launch offer terms, validity dates and exclusions displayed at billing? | Yes / No / N/A | Required | 3 | Printed terms at billing, matching the brand's launch offer letter. |
| 18 | Launch billing code | Does the new product code bill correctly at the counter, with a GST invoice? | Yes / No / N/A | No | 4 | Test bill done before opening at the right price, GST invoice printed and voided. |
| # | Item | Audit question | Answer | Photo | Weight | What good looks like |
|---|---|---|---|---|---|---|
| 19 | Launch display photo | Has a live photo of the launch display been taken before opening on launch day? | Photo | Required | 3 | Display, standee and talker in frame, time stamped, scored by Drishti against the docket. |
| 20 | Opening hour photo | Has a photo of the launch zone in the first trading hour been submitted? | Photo | Required | 2 | Launch zone in use during the first hour, taken without showing customers' faces. |
| 21 | Launch day tally | How many bookings or sales of the launch product were closed on launch day? | Number | No | 2 | Units billed or booked, entered at closing and matching the billing report. |
Loaded into BorentisOps, each required photo is live, GPS and time-stamped, so a photo from yesterday or another store does not pass. Where the brand has a docket or display standard, Drishti scores the photo against it and marks the misses. Every fail raises a ticket with an owner and a deadline, and the area manager sees the store on a heat map before the next visit.
The checklist runs offline and syncs when signal returns, in Hindi, English and Hinglish, and the operations score sits next to the store's selling score from Borentis Floor on one store card. Pricing is per store, so every store manager and staff member in the store is on the app.
Yes. The structure of stock and embargo, demo and display, team, offers and launch-day proof is the same for a new phone, a laptop or a new car. Items that apply to one format only, such as the security tether for phones or the test-drive vehicle for cars, can be marked N/A. You can also remove them before assigning the checklist to your stores in BorentisOps.
Launch devices are the most wanted units in the store and the most likely to be picked up and walked out. A demo phone without a working tether and alarm on launch day is a loss waiting to happen, and it is easy to miss when the team is busy. Making it fatal means the checklist cannot pass and a ticket goes out until every demo is secured.
The evening before launch is the right time. By then stock, display, team and offer items should be done, and the area manager can see in one view which stores are not ready. Stores that fail get a ticket with a deadline of the next morning. On launch day the area manager checks the display photos and the tally to see where the launch landed well.
Yes. The Excel download keeps the same columns you see on this page: section, item, audit question, answer type, photo rule, weight, fatal flag and what good looks like. BorentisOps imports it as a checklist, and you can edit any item before it goes live. A Borentis onboarding person maps the store manager and area manager roles to your people and assigns the launch readiness checklist to the right stores, so the first run happens on the store phone.