Opening VM checks for window, mannequins, focal points, pricing and display lighting.
A daily and weekly store VM checklist is a short list of visual merchandising checks that confirm the window, entrance table, mannequins, focal points and product presentation match the brand's current docket and display standard. The store manager fills it on the store phone within the first hour of trading, taking live photos with GPS and time stamp, and marks N/A for anything a format does not have, such as mannequins in a mobile store. The three weekly items at the end are done once a week, usually on the quietest morning. The VM executive reviews the photos, and Drishti, the visual AI, scores each one against the docket. A failed item raises a ticket with an owner and a deadline, and a missing MRP tag is fatal and must be fixed before customers walk in.
Free. No form. The workbook has the same columns as the table below, with the score formula and a fatal-item check in place.
Score = weight of items answered Yes ÷ weight of items not marked N/A, out of 100. Pass mark 90. A failed fatal item caps the score at zero and raises a ticket to the vm executive.
| # | Item | Audit question | Answer | Photo | Weight | What good looks like |
|---|---|---|---|---|---|---|
| 1 | Window display to docket | Is the window dressed exactly as per the current campaign docket, with no product or prop missing? | Yes / No / N/A | Required | 4 | Window matches the docket photo, every prop in place, glass clean inside and out. |
| 2 | Window lighting | Are all window spotlights working and aimed at the hero products, not at the glass or the floor? | Yes / No / N/A | Required | 3 | Every spot lit and focused on the hero pieces, no dark corners and no glare on the glass. |
| 3 | Entrance table | Is the entrance table styled to the docket with the hero product, price talker and the right props? | Yes / No / N/A | Required | 4 | Hero product at the front, talker upright, stacks even, nothing left from last week's story. |
| 4 | Campaign standee | Is the campaign standee at the entrance current, clean and placed where the docket shows? | Yes / No / N/A | Optional | 3 | Current campaign only, no torn corners, placed clear of the walkway as the docket shows. |
| # | Item | Audit question | Answer | Photo | Weight | What good looks like |
|---|---|---|---|---|---|---|
| 5 | Mannequins to docket | Is every mannequin dressed in the look the docket specifies, including accessories and footwear? | Yes / No / N/A | Required | 4 | Each mannequin matches its docket look, tags hidden, garments steamed, limbs firm and no pieces missing. |
| 6 | Focal points dressed | Is the focal point in each zone dressed and lit so the eye lands on one hero product? | Yes / No / N/A | Required | 3 | Each focal point has one clear hero, lit, uncluttered and visible from the entrance. |
| 7 | Props and decor | Are props, risers and decor pieces clean, undamaged and only those listed in the current docket? | Yes / No / N/A | Optional | 2 | Props dusted and intact, nothing left over from an old campaign or last festive season. |
| # | Item | Audit question | Answer | Photo | Weight | What good looks like |
|---|---|---|---|---|---|---|
| 8 | Size runs complete | Does every displayed style show a full core size run, in sequence from smallest to largest? | Yes / No / N/A | Optional | 3 | Sizes run small to large, no gaps in core sizes, size strips or cubes in place. |
| 9 | Folding standards | Are folded stacks on tables and cubbies at the brand fold width, with even heights and aligned edges? | Yes / No / N/A | Required | 3 | Uniform fold width, stacks of equal height, logos to the front, no loose threads. |
| 10 | Hanging standards | Are hangers matched and turned one way, rails evenly spaced and colours blocked light to dark? | Yes / No / N/A | Required | 3 | Same hangers throughout, hooks turned one way, even spacing, colours blocked light to dark. |
| 11 | Demo units and testers | Are demo units, samples and testers clean, working and placed as the display standard shows? | Yes / No / N/A | Optional | 3 | Demo units powered and wiped, testers topped up, samples arranged exactly as the display standard shows. |
| 12 | Back wall display | Is the back wall dressed to the docket, full and clearly visible from the entrance? | Yes / No / N/A | Required | 3 | Back wall full, colour blocked, lit and matching the docket when seen from the door. |
| # | Item | Audit question | Answer | Photo | Weight | What good looks like |
|---|---|---|---|---|---|---|
| 13 | Fixture condition | Are tables, wall bays, counters and display plinths stable, clean and free of broken parts? | Yes / No / N/A | Optional | 3 | No wobble, no missing brackets, no chipped edges, every surface dusted before opening. |
| 14 | MRP tags on displayFatal | Does every displayed product carry a tag or talker showing MRP inclusive of all taxes? | Yes / No / N/A | Required | 5 | Every displayed item shows MRP as Legal Metrology requires, no handwritten or outdated prices. |
| 15 | Signage and offer boards | Are category headers, offer boards and price talkers current, straight and free of expired offers? | Yes / No / N/A | Required | 3 | Only live offers on the floor, boards straight, no tape marks, headers match the layout. |
| 16 | Display lighting | Are all track and display lights working, with no fused lamps over any product zone? | Yes / No / N/A | Optional | 3 | Every lamp over product lit, no flicker, tone as per the brand lighting standard. |
| 17 | Walkways clear | Are walkways between fixtures clear of cartons, trolleys, ladders and stray stock? | Yes / No / N/A | No | 3 | Walkways at full width, no cartons, ladders or trolleys anywhere on the selling floor. |
| # | Item | Audit question | Answer | Photo | Weight | What good looks like |
|---|---|---|---|---|---|---|
| 18 | Weekly deep clean | Weekly: have fixtures, mannequins and window glass had their deep clean this week? | Yes / No / N/A | No | 2 | Deep clean done and logged, including fixture tops, glass edges and mannequin bases. |
| 19 | Weekly hero refresh | Weekly: have the entrance table and focal points been refreshed with this week's hero product from the VM brief? | Yes / No / N/A | Required | 3 | New hero product in place, old hero moved back to its category zone, photo shared. |
| 20 | Weekly zone photo set | Weekly: has a full photo set of the window, entrance, each zone and the back wall been submitted for VM review? | Photo | Required | 3 | One photo per zone taken after opening, GPS and time stamp visible in the app. |
Loaded into BorentisOps, each required photo is live, GPS and time-stamped, so a photo from yesterday or another store does not pass. Where the brand has a docket or display standard, Drishti scores the photo against it and marks the misses. Every fail raises a ticket with an owner and a deadline, and the vm executive sees the store on a heat map before the next visit.
The checklist runs offline and syncs when signal returns, in Hindi, English and Hinglish, and the operations score sits next to the store's selling score from Borentis Floor on one store card. Pricing is per store, so every store manager and staff member in the store is on the app.
The store manager fills it every morning because the VM team cannot be in every store every day. The VM executive reviews the photos remotely and visits only the stores that fail. Drishti scores each photo against the docket, so the VM executive starts the day with a list of stores and zones that need attention instead of scrolling through hundreds of pictures on a messaging group.
Some VM tasks do not need doing every day but are forgotten if they sit on a separate list. A deep clean of fixtures and mannequins, a refresh of the entrance hero and a full photo set of every zone fit naturally into one morning a week. Keeping them at the end of the daily list means the store manager sees them every day and ticks them on the agreed day.
Displaying a packaged product without its MRP inclusive of all taxes breaks Legal Metrology rules and can lead to a notice during an inspection. It also causes arguments at the billing counter when the customer sees a different price. Marking it fatal means the item raises a ticket at once and the checklist cannot pass until every displayed product is tagged, which is the standard most brands already expect.
Yes. The Excel download keeps the same columns you see on this page: section, item, audit question, answer type, photo rule, weight, fatal flag and what good looks like. BorentisOps imports it as a checklist, and you can edit any item before it goes live. A Borentis onboarding person maps the store manager and VM executive roles to your people and assigns the daily VM checklist to the right stores, so the first run happens on the store phone.