Everything a store must have ready before a new season collection goes live.
A seasonal collection launch checklist is the list a store completes to put a new season collection on the floor exactly as the brand planned, from stock receipt and the launch docket to the window, hero table and launch-day photos. The store manager fills it in the days before launch and on launch morning, with live photos carrying GPS and time stamp. The VM manager reviews it store by store, and Drishti scores the window and launch zone photos against the docket. The checklist also covers the team, because a collection sells on its story, so staff must know the fabrics, key pieces and how to style them. One item is fatal: launch stock on the floor without MRP. A failed item raises a ticket with an owner and a deadline.
Free. No form. The workbook has the same columns as the table below, with the score formula and a fatal-item check in place.
Score = weight of items answered Yes ÷ weight of items not marked N/A, out of 100. Pass mark 90. A failed fatal item caps the score at zero and raises a ticket to the vm manager.
| # | Item | Audit question | Answer | Photo | Weight | What good looks like |
|---|---|---|---|---|---|---|
| 1 | Launch docket received | Has the store received and read the launch docket, with window, zone and styling instructions? | Yes / No / N/A | No | 3 | Docket version noted, every page read, questions sent to the VM team before launch. |
| 2 | Launch stock received | Has the launch stock arrived and been counted against the dispatch list, style by style? | Yes / No / N/A | No | 4 | Every style and size counted against the dispatch list, gaps reported the same day. |
| 3 | Launch stock prepared | Is every launch piece steamed or cleaned, security tagged and ready for the floor? | Yes / No / N/A | Optional | 3 | Pieces steamed or polished, security tags fitted, hangers and packaging as the brand specifies. |
| 4 | Damage and shortages reported | Have short, excess or damaged pieces been reported to the warehouse the same day? | Yes / No / N/A | No | 2 | Report raised with style codes and photos, reply awaited before launch morning. |
| 5 | Launch embargo held | Is the launch stock kept in the back room until the launch date and time the docket sets? | Yes / No / N/A | No | 3 | Nothing new on the floor or on staff social media before the launch time. |
| # | Item | Audit question | Answer | Photo | Weight | What good looks like |
|---|---|---|---|---|---|---|
| 6 | Launch window | Is the window dressed in the launch look, with the campaign graphic and hero pieces as per the docket? | Yes / No / N/A | Required | 4 | Window matches the launch docket photo, graphic level, hero pieces lit. |
| 7 | Launch mannequin looks | Are the mannequins dressed in the launch looks the docket lists, head to toe? | Yes / No / N/A | Required | 4 | Each mannequin in its docket look with accessories, steamed, tags hidden. |
| 8 | Hero table styled | Is the hero table at the entrance styled with the launch story, props and price talkers? | Yes / No / N/A | Required | 4 | Hero pieces front and centre, props from the launch kit, talkers upright. |
| 9 | Launch zone layout | Is the new collection placed in its docket zone, colour blocked, with full size runs? | Yes / No / N/A | Required | 3 | Collection in its zone, colours blocked as planned, every core size on the floor. |
| 10 | Old season moved | Has old season stock been moved out of the launch zones to its planned area or the back room? | Yes / No / N/A | Required | 3 | No old season piece in any launch zone, moved stock sorted by size. |
| 11 | Launch lighting | Are spotlights re-aimed onto the launch window, hero table and launch zone? | Yes / No / N/A | No | 2 | Launch areas brightest on the floor, no dark corners around the hero table. |
| # | Item | Audit question | Answer | Photo | Weight | What good looks like |
|---|---|---|---|---|---|---|
| 12 | MRP on launch stockFatal | Does every launch piece on the floor carry an MRP tag inclusive of all taxes? | Yes / No / N/A | Required | 5 | Every new piece tagged with MRP, readable without handling, none handwritten. |
| 13 | Launch signage | Are launch standees, headers and in-store graphics up where the docket shows? | Yes / No / N/A | Required | 3 | Each launch graphic at its docket spot, clean, level and current. |
| 14 | Launch billing check | Do five new style codes scan and bill at the right price at the counter? | Yes / No / N/A | No | 4 | Five new styles billed in a test, each at its tagged price with a GST invoice. |
| # | Item | Audit question | Answer | Photo | Weight | What good looks like |
|---|---|---|---|---|---|---|
| 15 | Team briefed on story | Has every staff member been briefed on the collection story, fabrics or materials and key pieces? | Yes / No / N/A | No | 4 | Every staff member can tell the story in two lines and name three key pieces. |
| 16 | Styling skill check | Can two staff members, picked at random, style a complete look from the new collection? | Yes / No / N/A | No | 3 | Two complete looks put together from the floor, matching the docket styling guide. |
| 17 | Launch uniform | Is the team in the launch uniform or styling guide the docket specifies? | Yes / No / N/A | Optional | 2 | Everyone in the launch outfit or styling, name badges on, grooming to standard. |
| 18 | Care and exchange rules | Does the team know the care instructions and exchange rules for launch pieces? | Yes / No / N/A | No | 2 | Staff can explain washing or care and the exchange window without checking. |
| # | Item | Audit question | Answer | Photo | Weight | What good looks like |
|---|---|---|---|---|---|---|
| 19 | Launch window photo | Has a live photo of the launch window been taken from the pavement on launch morning? | Photo | Required | 3 | Full window in frame, time stamped before opening, scored by Drishti against the docket. |
| 20 | Launch zone photos | Have live photos of the hero table and each launch zone been submitted? | Photo | Required | 3 | One photo per launch zone and the hero table, GPS and time stamp visible. |
| 21 | Launch day feedback | What did customers say most about the collection on launch day? | Text | No | 1 | Two or three lines on what customers liked, asked for or found missing, by style. |
Loaded into BorentisOps, each required photo is live, GPS and time-stamped, so a photo from yesterday or another store does not pass. Where the brand has a docket or display standard, Drishti scores the photo against it and marks the misses. Every fail raises a ticket with an owner and a deadline, and the vm manager sees the store on a heat map before the next visit.
The checklist runs offline and syncs when signal returns, in Hindi, English and Hinglish, and the operations score sits next to the store's selling score from Borentis Floor on one store card. Pricing is per store, so every store manager and staff member in the store is on the app.
Start it the day the launch docket and stock arrive, which is usually a few days before launch. The stock, docket and team items are filled first. The window, floor and pricing items are filled on the evening before or the morning of launch, once the embargo lifts. The launch day photos go in before opening and the feedback item is filled at closing.
A collection launch is judged on sell-through, and a well-dressed floor does not sell if the team cannot explain the story or style a look. Checking the briefing, a styling test and launch grooming in the same checklist puts VM and selling readiness in one place. BorentisOps reads the operations score next to the store's selling score, so gaps on either side show up.
Yes. A Diwali, Navratri or wedding season capsule follows the same steps: stock, docket, window, hero table, pricing, team and proof. You would add items for festive decor or gifting and adjust the embargo date. In BorentisOps you can save the capsule as its own version and assign it to the stores that are receiving the capsule stock.
Yes. The Excel download keeps the same columns you see on this page: section, item, audit question, answer type, photo rule, weight, fatal flag and what good looks like. BorentisOps imports it as a checklist, and you can edit any item before it goes live. A Borentis onboarding person maps the store manager and VM manager roles to your people and assigns the launch checklist to the right stores, so the first run happens on the store phone.